Elysian by Gitanjali opened its first flagship store in the City of Joy on May 13 at 1, Panditya Terrace. Sprawled over 2,500 square feet and adorned with Alexander McQueen inspired dolls, the store houses some of the best gowns and dresses. The store exemplifies designer Gitanjali Fatehpuria’s rich taste and her sophisticated yet elegant style. The store will act as a facilitator to the Kolkata clientele known for being uber chic and looking for exclusivity.
Anamika Khanna unveiled Elysian by Gitanjali. She praised Elysian’s collection and said, “It’s very good work and I am wearing one of its collection. I feel really proud. It’s very bold and to do something like this you really need to put your heart out there.” As the guests arrived, they were welcomed with a soulful rendition by Japan’s well-known musician and Gitanjali’s friend Naoki Tate, a multi-talented artist who uses diverse methods to generate music from percussion and folk instruments. Naoki has especially composed the music for the store launch of Elysian by Gitanjali and the compositions are called The Winds from Elysian and The March for India.
Her collection works around beadwork, embroidery and embellishments. From using finer detailing and soft tints to extensive usage and brighter colours, her dresses range from subtlety to conspicuity. Her creations have a certain panache, modernity and convenience, making the clothes very easy to drape yet cost effective and catering to women of every age group. “Our clothes are very different. They are hand embroidered and have textured embellishment and our shapes and silhouettes are for modern India women,” said designer Gitanjali Fatehpuria while talking about her collection.
The ensemble of Elysian includes capes, short cocktail dresses, long evening gowns, crop jackets, long jacket with pants and palazzos with pleated layers. She majorly uses silk, georgette, crepe and net for her dresses and gowns. Her versatility is shown in her ability to infuse traditional aesthetics and heritage with internationally tailored silhouettes, thus, making every Indian woman feel like a princess in the midst of the urban Indian chaos.
Gitanjali Fatehpuria is an Indian fashion designer and founder of Elysian by Gitanjali. Born and raised in Kolkata, she did her schooling from La Martineire for Girls and went on to do her graduation from JD Birla Institute. In 1999, she founded Gitanjali Designs, an apparel export company, along with her husband. She took the international market by storm with her impressive design swatches and expanded from London and Paris to different parts of Europe including Belgium, Brussels, followed by Japan and Australia. She dons many feathers in her cap, working with the likes of haute couturiers namely Christian Lacroix, Franck Sorbier and Tsumori Chisato.