Elysian by Gitanjali opened its
first flagship store in the City of Joy on May 13 at 1, Panditya Terrace.
Sprawled over 2,500 square feet and adorned with Alexander McQueen inspired
dolls, the store houses some of the best gowns and dresses. The store
exemplifies designer Gitanjali Fatehpuria’s rich taste and her sophisticated
yet elegant style. The store will act as a facilitator to the Kolkata clientele
known for being uber chic and looking for exclusivity.
Anamika Khanna unveiled Elysian
by Gitanjali. She praised Elysian’s collection and said, “It’s very good work
and I am wearing one of its collection. I feel really proud. It’s very bold and
to do something like this you really need to put your heart out there.” As the
guests arrived, they were welcomed with a soulful rendition by Japan’s
well-known musician and Gitanjali’s friend Naoki Tate, a multi-talented artist
who uses diverse methods to generate music from percussion and folk instruments.
Naoki has especially composed the music for the store launch of Elysian by
Gitanjali and the compositions are called The Winds from Elysian and The
March for India.
Her collection works around beadwork,
embroidery and embellishments. From using finer detailing and soft tints to
extensive usage and brighter colours, her dresses range from subtlety to
conspicuity. Her creations have a certain panache, modernity and convenience, making
the clothes very easy to drape yet cost effective and catering to women of
every age group. “Our clothes are very different. They are hand embroidered and
have textured embellishment and our shapes and silhouettes are for modern India
women,” said designer Gitanjali Fatehpuria while talking about her collection.
The ensemble of Elysian includes
capes, short cocktail dresses, long evening gowns, crop jackets, long jacket
with pants and palazzos with pleated layers. She majorly uses silk, georgette,
crepe and net for her dresses and gowns. Her versatility is shown in her
ability to infuse traditional aesthetics and heritage with internationally
tailored silhouettes, thus, making every Indian woman feel like a princess in
the midst of the urban Indian chaos.
Gitanjali Fatehpuria is an Indian
fashion designer and founder of Elysian by Gitanjali. Born and raised in
Kolkata, she did her schooling from La Martineire for Girls and went on to do
her graduation from JD Birla Institute. In 1999, she founded Gitanjali Designs,
an apparel export company, along with her husband. She took the international
market by storm with her impressive design swatches and expanded from London
and Paris to different parts of Europe including Belgium, Brussels, followed by
Japan and Australia. She dons many feathers in her cap, working with the likes
of haute couturiers namely Christian Lacroix, Franck Sorbier and Tsumori
Chisato.
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